#MAGIC MOMENT DAHLIA FULL#

Wednesday- Friday The second half of the week is all about executing on the plan. We send out proposals, schedule client calls/meetings, create recipes for upcoming events, place orders, create day of checklists for the weekend and in the evening (when it's cooler) do garden work. Monday- Tuesday the first half of the week is all about planning and preparation. Walk us through a typical week in the life of running Twin Dahlias:

Internationally Grown Flowers (Less than 5% of our product).

Locally Grown Flowers (anything within a few hours of our studio).

But, we believe sticking to this strategy is the right way to do things. Respecting our sourcing hierarchy takes additional time and can be more expensive. After we make a recipe for an event we go to work sourcing the ingredients. Our tiered sourcing model is the “how” behind our design work. Speaking of lining up flowers with events, what is that process like? Instead we plan to slowly specialize in a few crops that we can grow successfully and then source additional touches where it makes sense. The model of one person or farm growing everything with perfect timing for events is a hard to make work. We have had the opportunity to connect with several local growers and small farms who we will continue to support for our other floral elements whenever possible. Our long term vision on the farming side of the business is to grow mostly speciality perennials and dahlias. And yet we are still always behind on garden work and we have decided that’s ok. This year we committed to do our best not to take on more than we can handle. But, despite its challenges, we still get swept away by the magic.

It is challenging and expensive to run at a scale where you can support two salaries. However, every day we are still humbled by how difficult farming is and especially profitable farming. This is an amazingly worded question! We were fortunate that with some general farming knowledge we did not come into the growing side of the business completely blind. Let’s talk dahlias - the magic, the romance - why flowers, what’s the process of running your half acre? We are constantly learning and seeking out floral design articles, resources and wisdom. We have embodied design as part of our lifestyle.

This hands-on experience was incredibly helpful for us to build our confidence and skills before taking on our own clients. On the design side of the house we were fortunate to have the opportunity to freelance with a talented local grower for some of her events before we started taking on our own.

#MAGIC MOMENT DAHLIA FULL#

By creating our own business we have full creative autonomy while still honoring our roots.įlowers seemed like a natural fit since for a few reasons: They are a high density crop that does not require much space, the cost of seed and plants is relatively low which makes the learning curve a little less painful (we have killed a lot of plants!), and we have the ability to partner flowers with the more creative floral design aspect of the business. But, we also always knew we had to do it in a way that felt like our own. We always knew growing was something that we wanted to pursue. On my Dad’s side of the family we have a multi-generation farming history.

What was your experience with farming, flowers and events prior to starting your business? Morgan and Taylor, founders of Twin Dahlias. Little heart to hearts with the universe that gave us the courage to go for it. There were a lot of smaller moments that all added up. It’s interesting, there wasn’t one exact moment that was a turning point that made us want to start Twin Dahlias. We were fortunate to have stable and well paying employment but still felt unfulfilled. Over the course of the following five years, we went on to work in IT, Procurement and Operations in traditional corporate jobs. We both graduated in 2016 from Rensselaer Polytechnic Institute with degrees in business management.

To begin, tell me a bit about yourself and your career journey to creating Twin Dahlias in 2019: Founded by sisters, Morgan and Taylor - read on to learn about their journey starting a small business, farming in NY's Capital Region and working in a sustainable manner. Twin Dahlias are Upstate NY florists that offer eco-conscious luxury wedding flowers, floral design, installations and general flower magic.

Magic moment dahlia